The success of Russian brands in Dubai is no accident. It is the result of a carefully thought-out strategy adapted to the specifics of the local market. Many companies have successfully integrated into the local culture, offering products and services that take into account the preferences of UAE consumers.

It is evident that Russia's presence in Dubai is particularly noticeable in the catering sector. The planned launch of the Coffee Mania coffee shop chain this year and the opening of the Birch gastropub in early February 2024 only confirm this trend. The variety of concepts, from coffee shops to gourmet restaurants, demonstrates the desire of Russian entrepreneurs to offer a wide choice to local consumers.

At the same time, Dubai's shopping centers are particularly looking forward to the arrival of Russian representatives of the fashion and style industry. This segment is still underrepresented by Russian brands, and there is enormous potential for growth and development here. Successful penetration of the fashion market will require Russian companies to offer not only high-quality products, but also competent marketing that takes into account the specifics of the local market and competition from international brands.