Before dealing with legal formalities, it is necessary to carefully prepare a business plan. Define your target audience (young professionals, businessmen, expats) and your unique selling proposition — what makes your barbershop different from competitors? For example, specialization in certain haircut styles, exclusive products, a club atmosphere, or premium service.
Conduct market research, study competitors, their pricing strategies, and services offered. Clearly define your company values — what do you want to communicate to your clients? For example, quality, style, comfort, or brotherhood. At this stage, it is also important to estimate expected expenses (rent, equipment, staff, marketing) and identify funding sources.